Nike

Nike, Inc. In 1960 Bill Bowerman had a vision; he believed that athletic equipment and the athlete were directly linked. He was right; when Bowerman and Phil Knight took a chance at creating a cheap, lightweight running shoe, who would look imagined that their small shoe telephoner would turn into the prolific goliath Nike, Inc. Today, Nike is a Fortune 500 bon ton with stores scattered crossways the globe. From their meager kickoffs, to the many technological advances in athletic tog, to their kindly endeavors, Nike is the perfect example of individuals fulfilling the American dream and sharing their victor along the way. Nike grew out of the friendship between Bill Bowerman and Phil Knight. They beginning met in 1957 and seven years later formed a business partnership called aristocratic Ribbon Sports. Initially, they were local distributors for the Onitsuka tiger footwear brand, selling stead out of the back of their cars. both years later in 1966, t hey opened the first wanton Ribbon Company store in Santa Monica, California. As the company grew, Bowerman and Knight realized Onitsuka Tiger would limit their long-term sugar and severed ties with the company. In 1971, spicy Ribbon Sports hired Carolyn Davidson for a mere $35 to design their classic swish logo.

The lap up logo represented the spirit of the winged goddess of victory who take to task the most courageous and gallant warriors of early civilization (Nikebiz). A year later, Nike footwear was officially born. With the success and notoriety of the Nike brand, Blue Ribbon Sports was offi cially renamed Nike, Inc. in 1978. By the ! end of the 70s, Nike had moved their headquarters to Beaverton, Oregon; their foreign markets had expanded to Asiatic countries, and manufacturing sites were opened around the world. By 1981, Nike sold footwear in 40 foreign countries and had unique and sport specific shoes used throughout the world. Nike was not only known for their mass-produced shoes, but also for their...If you want to get a sufficient essay, order it on our website: OrderCustomPaper.com

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