Marketing Trends

Marketing strategies be affected and influenced by external factors. Although these factors atomic number 18 uncontrollable, they arouse by influenced by marketing activities. Marketing decisions are found on consideration of the five milieual factors which are social, economic, semipolitical/legal, technological, and competitive. Consideration of these factors can aid in the reduction of threats and growth the opportunities (Bearden & Laforge, 2004). All these factors are considered at Staples when making favourable marketing decisions. Social milieu refers to the groups of people as it relates to action characteristics, behavior, and growth projections. Two components of social environment are demographic and cultural (Bearden & Laforge, 2004). At Staples, the marketing department relies on demographics and cultural diversity to determine product line feature to certain stores. During the back to school season, promo items are sold that prayer to the popular culture. That is a time of year when students shop for supplies and accessories. To be more than just the supply store, they offer popular make items to increase sales above and beyond paper and pens. scotch environment considers income levels and the production of goods and services. This determines the buying power of the universe of discourse served. at that place can be a large population provided without buying power, business is not generated.

The marketing group feat in conjunction with existent estate to make real the locations for new or relocated stores are feasible antecedent on demographic a nd economics. Political/legal environments a! re governmental activities, laws and regulations as it pertains to marketing practices. It is a component of the marketing environment consisting of law and interpretation of laws which protects companies and consumers (Gemmy, 1999). One of the things that come to mind is the deprivation to have inventory levels to cover marketing of a peculiar(prenominal) promotion. not adhering to this could potentially cause an accusation... If you want to get a intact essay, order it on our website: OrderCustomPaper.com

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