Case Study of Dongtam Group

Dong tammy Group (DTG) is one of the leading companies in ceramic, porcelain and cement tiles in Vietnam. The company has a wide sparge system through many countries including France, Netherlands, England, Turkey, Israel and Romania. Currently, with its continuous expanding, DTG develops a stemma plan for the business in Switzerland. This report will chew over the entrance feasibility of the new merchandise including the attractiveness of Swiss tiles food market, the local business operational environment analysis, global competing epitome and three years financial plan for Dong tam-o-shanter enter the market to maximize the potential success of DTG in this market. The Switzerland is known as competitive economic in the existence since the stable and develop economy over time (Euromonitor international 2010). This creates a great opportunity for DTG enter to this market. Also, there argon wide ranges of factors that attract companys exporting their products. Firstly, with the political incentives, DTG can begin its new business with less pregnant requirement compare with other(a) countries.

Secondly, even Switzerland is land measure country; there is a significant development of get word chain system with reliable third party logistics firms which realize the transportations for DTG, which is the primary factor for successful exporting strategy. Furthermore, the construction depreciate is increasing in Switzerland, so DTG decides to enter the market by exporting strategy initially through the agent, then a wholly owned office subsidiary will be established after 3 ye ars of operation if the market is potential ! for long-term development. The first store will be located in Bern which is the capital of Switzerland, after that, the statistical distribution system will be expanded to other neighbor cities. Besides, for competing not only from the local firms but excessively from the multinational competitors such as Porcelanosa and Iris, international set and discount, leeway pricing for different...If you want to get a full essay, align it on our website: OrderCustomPaper.com

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