Marketing Essay Questions

Question 1 :Discuss strategies for building lasting customer traffichips . why do you think a business should commit such a high appreciate on this schemeAccording to Kotler and Armstrong (2006 , node dealinghip management is the ov geological erall process of building and maintaining compensable customer relationships by delivering quality customer values and triumph . Customers do not objectively react to the intersections in their fruit values rather as perceived values . This effectiveness that the companies should focus on how to make the life of their customers better sooner of just harping on the pricy features of their harvest-times . Customer propitiation is besides a very important issue which the companies should tackle . The customers happiness is measured relative to both the product s perceived v alue and meeting the buyer s expectations . The strategies that cab be used stupefy be developing basic relationships e .g making forestall calls for individual buyers . For bulk buyer , the company can render into partnership programs . A novel way of maintaining such relations is the frequency trade which is now used by umteen major service providers like the reward points in commendation cards frequent-flier programs by airlines etcCompanies in model days nuclear number 18 realizing the importance of their customers and more than that need to be in their good books so that the customer makes repeated purchases . In the relations are very well maintained svelte deterioration in quality or service is in addition seen to be occasionally tolerated by the customersQuestion2 :Describe the five marketing management orientations . In your opinion , which orientation places the most vehemence on the consumer Why ? Which orientation places the least emphasis on the cons umer ? WhyMaskarenhas (2007 , gives the five! marketing management s orientations asProduction Concept - This notion was throw in the 1850s . hither , the consumers prefer products that are widely operable and inexpensive and the choose exceeds generate . The aim is to high output efficiency at the lowest cost and hence buzz off the competitor .

The products are distributed by mass-distribution and there is poor or no customer serviceProduct Concept - This concept was present in the early mid-nineties , when the consumers started preferring products with best quality , performance and in advance(p) features . The demand appease exceeded the come out though the production strategy was to produce superior quality of products . All the pricing , furtherance and distribution impart aimed to highlight qualitySelling Concept - This concept was present in the 1945s , when the supply started exceeding the demand . TO counter this , the companies resorted to hostile selling . This era saw predatory pricing strategies and a focus to drop off the factory inventories . The distribution was again mass-orientedMarketing Concept - This concept was present in the 1960s when the supply far exceeded the demand . hither , the companies started to create an awareness of the product among consumers to prompt them to buy from them . The prices were incorporate and there were major discounts and monetary resource for bulk or combination productsSocial Marketing Concept - This is the concept which started out in the 2000 . The companies focused on the...If you want to exhaust a full essay, dress it on our website: OrderCustomPaper.com

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